What Happens if Your Dallas Home Is Not Selling?

It’s no secret that we are in the hottest seller’s market that Dallas has ever seen. In fact, Dallas is one of the top 10 seller’s markets in the United States. That said, there are still people who have a difficult time selling their homes. What happens if your home is not selling?

There are four fundamental pillars of selling your home:

  1. Location of the property.
  2. Condition and showability of the home.
  3. Marketing the home.
  4. The price of the home.
Now, you can’t just rely on one pillar to sell your home. Each of them has to be working in order for you to be successful. You need to examine these areas and see if there is anything you can improve on if your home is still sitting on the market.

Unfortunately, you cannot do anything about the location of your home. You can’t pick up your home and move it into a different neighborhood or off the busy street corner; it is what it is.

You cannot change the location of your home, but you can change its condition, marketing, or price.

However, you can improve the condition and showability of your home. We recommend doing a pre-listing inspection so that you can fix any issues before your home goes on the market. We also recommend staging your home. A staged home sells 50% faster and for 7% more money than an unstaged home. 

As for marketing, real estate professionals handle that. We are expert marketers. We hire professional photographers, shoot videos, and put your home on every website out there. We do a lot of social media marketing and we have a database of more than 12,000 people we can market to. We are very proactive about dealing with other agents, running open houses, and more. We do everything we can to expose your home to the highest number of qualified buyers out there.

If everything else is working — your home is in its best condition, it’s showing well, and your agent has implemented a great, proven marketing strategy — then you may have to look at price. No one wants to go through a price reduction but sometimes it’s what you have to do in order to sell your home.

If you have any questions about selling or your home or about real estate in general, please don’t hesitate to give me a call or send me an email.  My team and I would be happy to help you!

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